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iSoftBet, a market-leading online and mobile casino software provider, is showcasing a slew of new products at ICE 2019 including a groundbreaking real-time cross-platform gamification layer and a smash hit slot set to hit the market.

In-Game is the latest innovation to add configurable real-time cross-platform gamification tools to a suite of popular games, including third-party titles available by iSoftBet on the Gaming Aggregation Platform. Operators in any regulatory market can use these cutting-edge tools to engage and motivate players and increase loyalty.

In-Game enables operators to activate a set of easy-to-use, configurable, and automated gamification tools that significantly enhance the player experience. This includes rewards in the form of jackpots, performance or points-based leaderboards or cash bonuses or free rounds across more than 3,000 slot and table game titles offered by 50 gaming partners on the GAP platform, as well as all iSoftBet games.

These tools are the most advanced, user-friendly in the industry, and have the potential to significantly improve player engagement and retention levels.

Nir Elbaz, CEO of iSoftBet, said, "In-gaming is a significant advancement in inter-platform gamification, and we are confident that it has the potential to far exceed the current industry engagement and retention averages that operators receive as a result of their gamification capabilities.

"Most gamification now takes place before or after the game runs, and rarely during live gameplay when it does. IsoftBetInGame is literally a game changer for operators. It's a cross-platform across all the games in your portfolio and all the third-party vendors and all the real-time available on your GAP.

"We believe InGame will have a huge impact on providing players with a truly personalized experience, significantly improving deposits, session time and operator revenue."