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Sportsbet IO, part of the YOLO Group, has established itself as a digital innovator in the sports industry, bringing its members closer to action through sharp content, analysis, and incentives such as cryptocurrency betting.

Peter Silverstone, chief commercial officer at Newcastle United, said: "Sportsbetio is a digital innovator and shares the club's desire to find new ways to work with supporters and sports lovers.

"Having Sportsbetio 's digital expertise as part of the Newcastle United family will help us work together to create content and incentives that will benefit fans in territories around the world.

"I've worked with Sportsbetio before, so I've seen firsthand how they relate to their supporters and activate new ideas. Sportsbetio is a great addition to our growing family of partners and will excite our global fan base."

Tim Heath, founder of the Yolo Group, added. "We are very happy to partner with Newcastle United. It's a milestone for both organizations.

"This partnership is an amazing opportunity to communicate with fans not only locally but also around the world. We share a common vision of breaking down the boundaries of digital innovation in the sports industry and are excited to work with the club to create an unforgettable moment for dedicated supporters around the world.

"It's a great partnership for everyone involved, and I'd like to thank Kalus Kenny Intelligence and ISG for their valuable contribution to making it happen.