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Starting today, the sportsbook will be able to provide live video feeds on markets powered by official data and Pro Pickleball, the fastest-growing sport in the United States. As an elite tour, the professional pickleball association tour became the first pickleball organization available in the sports betting market.

Starting with today's Panduel Sportsbook, fans in the 10 states and Canada that have been legalized can now bet on PPA tour events, including the Vulcan Kansas City Open, which runs from August 24-27. Betters can watch live action at launch while betting on a variety of betting markets, such as win-win, accurate score-to-win, total score (over/under) and head-to-head matches. The PPA Tour expects all major U.S. sportsbooks to host pickleball gambling once approved by additional states.

"This is a monumental moment for the PPA tour and for the entire Pickleball game," said Conor Pardo, founder and CEO of the PPA Tour. "I'm happy to open the way in the pickleball sports betting space, and I couldn't be more proud to lead the leap forward in sports with such an innovative industry. The tremendous growth of Pickleball over the past few years has brought widespread attention to every aspect of the game, including playing as an amateur and watching professionals directly at the venue and at home. Our adventures in sports betting will bring a whole new level of engagement from the present and new fans, and we continue to be excited about what the future holds for our sport."

Through a partnership with official data, technology and broadcasting partner Genius Sports, the PPA Tour will provide data and live video feeds to all participating sportsbooks and other online vendors so that betting companies can participate in the event in real time.

"Creating official data-driven betting offerings for Pickleball, the fastest-growing sport in the United States, is an important platform for PPA tours to attract new and existing fans," said Sean Conroy, executive vice president of North America at Genius Sports. "We are excited to offer a sportsbook with valuable new content, including low-latency video feeds for PPA tour events, starting with the Vulcan Kansas City Open this weekend."

With its launch, all experts on the PPA Tour are subject to the PPA Tour Sports Betting and Integrity Policy. All employees, officials and athletes of the PPA Tour must complete an e-learning platform focused on betting integrity and player well-being. The PPA Tour has joined Sportradar to support the establishment of sports betting and integrity policies, e-learning platforms and athlete protection processes. The PPA Tour is dedicated to ensuring that fans who choose to bet have the tools and resources they need to make a responsible bet.