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"It's an amazing moment for us to work with our team partners to raise awareness of responsible games," said Leah Ronnie, chief compliance officer at BetMGM. "Throughout the season, Gamesense will play a pivotal role in reminding football fans to do so responsibly."

MGM Resorts and BetMGM are also investing more than $1 million annually to fund a range of responsible gaming and problem gambling initiatives. This includes research, advocacy, prevention, marketing, and organizational support.

Stephen Martino, SVP chief compliance officer at MGM Resorts, said, "The game industry has dramatically evolved in recent years with the widespread legalization of online gambling and sports betting. Cooperation between operators and stakeholders is essential to ensure that responsible games remain a top priority. These efforts are essential to providing customers, customers, employees and companies with the tools and information they need for a safe and enjoyable experience."

GameSense is an industry leading responsible gaming program first developed and licensed to MGM Resorts by British Columbia Lotto Corporation (BCLC) in 2017. The program focuses on positive, transparent, and proactive conversations with guests and customers about how to gamble responsibly. GameSense messages and responsible gaming tips are currently being delivered to guests on the hotel room TV screen at MGM Resorts nationwide.

"The AGA is proud to work with leaders like MGM Resorts and BetMGM to develop responsible games every day," said Casey Clark, senior vice president of the American Game Association.