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Richard Childress Racing and BetMGM, a leading sports betting and iGaming operator, announced a partnership extension. BetMGM continues as the Official Sports Betting Operator of Richard Childress Racing, a 16-time NASCAR championship-winning organization. BetMGM will partner with the iconic NASCAR team for a variety of marketing and activation assets, including primary sponsorship for select races on the No. 3 BetMGM Chevrolet driven by Austin Dillon and the No. 8 BetMGM Chevrolet driven by Kyle Busch in the NASCAR Cup Series. BetMGM is also an Authorized NASCAR Gaming Partner.

BetMGM’s partnership extension with RCR sees the rubber hit the road at the Daytona 500 at Daytona International Speedway on 18 February. The partnership extension comes in advance of the arrival of legalized sports betting in North Carolina. Customers can pre-register on BetMGM.com on 1 March ahead of the full state launch on 11 March.

“Richard Childress Racing is an iconic name in motorsports, and it aligns with BetMGM’s goal to partner with best-in-class organizations,” said BetMGM’s Chief Revenue Officer Matt Prevost. “North Carolina is home to some of the most passionate motorsports fans in the world and BetMGM’s extended partnership with RCR will surely hit another gear with the start of legalized sports betting in North Carolina,” said BetMGM’s Chief Revenue Officer Matt Prevost.

Torrey Galida, president of RCR, said, “Since our partnership first began in 2021, BetMGM has done an excellent job building on their partnership with Richard Childress Racing through fun, unique activations geared toward engaging race fans and sports bettors. We look forward to building on the success of our innovative partnership.”

As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.