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The latest offering announced the launch of an exclusive sports-themed roulette by Swedish-based game provider NetEnt, which will be available at its live casinos during this summer's FIFA World Cup.

After launching the World Cup Free Round widget for slot games last week, the software development company is now focusing on live casino games and online casino players who are equally interested in the World Cup. NetEnt, formerly known as Net Entertainment, said it has created an entirely new experience for live casinos. All soccer fans will be able to enjoy the roulette while the match between Russia and Saudi Arabia begins in Russia.

Roulette players can open new games on both desktop and mobile platforms and follow tournament action in real time. Delegates to comment on the game, not on the regular croupier hosting the game, and the live feed shows the scheduled matches, ongoing game statistics and group tables. Sports themed roulette is also offered with a new special promotion called goal smash roulette. Online casino players distribute bonuses and prize money totaling €75, all prize money through the partner pool.

World Cup considered a great opportunity for gambling companies
The World Cup is expected to be the largest global betting event, although analysts admit that much of the bet will be made on the black market. Nevertheless, the football championship is expected to exceed the $1.5 billion paid by British players at the World Cup four years ago by a considerable margin. If you look at the global statistics, it's clear that tens of billions of dollars are to be bet globally.

But this is just one of the many areas that makes huge profits during sporting events. For example, FIFA earned about $4 billion from TV rights and marketing contracts. Increasing interest in soccer tournaments will benefit all areas related to the World Cup financially, including retail, advertising, tourism, hospitality and even construction. As expected, many companies in the gambling industry also see the World Cup in Russia as an opportunity.

Last week, NetEnt introduced the World Cup Free Round Widget, a customized soccer-themed tool that online casino operators can use to provide free spin to their customers. Now, the company offers everything from Russian games to live casinos. Also last week, another gambling giant Star Group started promoting the Stars £100m challenge. The Canadian company started £100m at Poker Stars and won a few million pounds on the Scandinavian casino platform.