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AvatarUX has appointed Lara Palzon as its new chief executive amid impressive strides in the industry.

Falzon joins Avatar UX at Bragg Gaming Group, where she has significant industry experience and served as President & COO. Prior to that, she held senior positions at Red Tiger and NetEnt.

Falzone will take the helm in January from Nikola Longmoor, who has been CEO of AvatarUX since early 2022.

Avatar UX marked an impressive 2023 when the studio significantly expanded its geographic reach while expanding its slot portfolio with several high-performance titles featuring unique mechanisms and features.

Lara Falzon, CEO of AvatarUX, said, "I'm honored to be CEO of AvatarUX at a very exciting time for the company.

"Avatar UX has grown incredibly fast and impressed both businesses and players with their innovation and the fantastic entertainment that their game has to offer. I look forward to being part of a future success story that will take the company to new heights."

Thomas Beckman, president of Avatar UX, said, "We are willing to welcome Lara to Avatar UX, knowing that the company is holding big hands for future growth. Her experience and skills are second to none, and they will be important as we continue to expand and market new and unique products. It's a really exciting time for business.

"I also want to thank Nikola for her hard work over the past two years, and I wish her all the best in the future."