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The Crown Agency and the 1X2 network did their first collaboration in 2020, and Now the national lottery will adopt the developer's first brand slot game. The concept behind this brand is an interesting one. This is because operators can leverage the machines of big-time gaming by Introducing their own unique slot games.

Brand Megaways allow operators to change certain design features while adding their own brand logo and color palette to the slot game. Thanks to this technician, Crown Corporation can transform its unique spirit and personality into a game, developing titles that gambling players can instantly recognize.

Combining standard Megaway features, such as logos, fonts, counters, symbols, and more, with customizable elements can help. According to vendors, many of the partners who have already launched Branded Megaways have succeeded in bringing new levels of player engagement and transforming these concept titles into the best performing titles.

Rory Kimber, head of account management and marketing at 1X2 Network, noted that the slot concept is a unique product. According to him, providers are happy to see their products warmly packed by players, and Quebec gamblers can also enjoy a thrilling experience with Crown Corporation's lotoquebec.com . He added that the supplier is pleased to launch its first brand slot with Crown.

Stephane Martel, head of products and innovation at Loto-Queébec, said he can work with developers and leverage the Branded Megaways concept to launch unique slot products for users. And according to officials, the new slot offering is a huge addition to Crown's already rich online content portfolio.

Previous Concepts
Last year, the state-run agency introduced MEGA 360, an innovative three-stage lottery concept. If the players pass the final round, they are invited to spin a giant wheel at the crown headquarters to decide the winner's prize. Tickets start at CA$5, and the grand prize is worth CA$500,000.

Land-based Real Estate Update
Most recently, Crown Company announced later this month that it will be able to resume work at previously closed casino facilities across Quebec. Starting February 28, 2022, Casino Montreal, Casino Charlevoire, Casino Lacremi, Truia Riviere and Quebec City Gaming Rooms will begin work, with Casino de Montremblanc opening a few days later on Thursday, March 3, 2022.

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