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The Rio All-Suite Hotel & Casino in Las Vegas recently introduced an innovative new entertainment concept to its casino floor

The Rio's everyday casino gaming experience has been infused with a new form of energy, excitement and entertainment. It's called BevErtainment(SM), a new concept that marries Las Vegas' most recognizable icons, the cocktail server and the entertainer.

Nearly 100 glamorous entertainers traverse the casino floor not only taking drink orders, but periodically pausing to grace strategically-placed stages for 90-second live performances. Some sing, some dance -- they have their own styles and abilities; yet they all have one thing in common: they serve beverages swiftly, and with a smile.

"It has been fascinating to watch this project unfold and take form," said Tom Jenkin, Senior Vice President and General Manager of Harrah's Southern Nevada and the Rio All-Suite Hotel & Casino, "The Rio has a reputation for pioneering new concepts and realizing creative ideas.. BevErtainment is both electrifying and inventive - a winning combination for a Las Vegas casino property."

The 10 stages or, "hot spots," may be found throughout the Rio's casino floor, accessible from every entrance. Each weighs approximately 4,000 pounds, has its own computer processor and state-of-the-art sound and lighting package. When the lights begin to flash and the original musical introduction sounds.. it's time for something exciting to happen.

At this moment, players within a 40-foot radius will have all their senses alerted as they enjoy their individual casino experiences, whether it's playing slots or table games, sitting at one of the Rio's casino bars, or

simply walking the floor, soaking up the atmosphere. And there is plenty of atmosphere to go around.

"Our goal was to create a continuous sequence of entertainment," said Jenkin. "Rio customers expect live action everywhere, all-the-time; yet they also rely on us for truly exceptional service. We are offering that service with an added edge ... a floor show they won't find anywhere else in the world."

BevErtainment lady at Rio!The Rio contracted Dick Foster Productions (producer of the Rio's popular "Masquerade Show in the Sky") to plan and execute the concept. Foster, who works in association with Creative Productions, Inc., auditioned and hired world-class professional entertainers from several cities, wrote and recorded arrangements, choreographed dance routines and designed several glitzy costumes in a manner similar to that of a major Las Vegas
production show.

"We searched the country for individuals with a unique combination of talents," said Foster. "It is difficult to find people who are all at once gifted, enthusiastic, service-oriented and driven to succeed. And here we have 100 of them all together at the Rio."

The Rio All-Suite Hotel & Casino is owned and operated by Harrah's Entertainment, Inc. Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most geographically diversified casino company in the United States, operating 26 casinos under the Harrah's, Showboat, Rio and Harvey's brand names.