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Sportradar White Paper Seeks to Monetize OTT and Data

Sportradar, a leading provider of sports data intelligence, has launched the first of a series of white papers designed to inform sports rights holders and content owners about how they can successfully leverage and monetize the digital ecosystem.

With the rise of video and the ever-increasing use of multiple devices, OTT and monetization of data highlight the importance of communicating with sports fans and how insights ensure that rights holders can make informed decisions.

Featuring opinions and analyses from industry-leading figures and organizations, this paper explores relationships building to deliver personalized experiences, different options for monetization, and how data is key to supporting successful strategies.

Other key takeaway points include:

– It is important to establish a data-driven streaming strategy to tell the story to fans or to find the right formula for generating revenue based on the different options available.

– Using data-driven insights, you need to understand your fans and their spending habits in order to provide the right content on the right platform.

– How to continuously analyze and optimize multiple revenue streams to take full advantage of the potential of the digital ecosystem.

Felix Blank, head of digital platforms at Sportradar, said: "This is the first in a series of white papers that sports rights holders are releasing to help maximize user engagement and maximize their commercial potential with OTT offerings.

"We want to help establish evidence and data-driven streaming strategies to tell stories to fans who are currently at their disposal on a variety of platforms and devices."
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Thursday, February 15, 2024
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