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One of dozens of Harrah's Casino players is scouring the desert

As part of the company's upcoming treasure hunt promotion, a treasure chest with a $1 million prize will be opened soon.

Harrah's will hide a series of treasure chests throughout the Nevada desert, and on May 4, casino lovers will be provided with guides, maps, and four-wheel-drive vehicles to track down the elusive prize boxes. When the search is over, one of the treasure hunters will leave Mojave with $1 million.

Starting Feb. 22 at select casinos, Treasure Hunt real estate promotions will kick off at all 23 participating properties through Mar. 7. Up to four contestants will be randomly selected at the participating casino and get the chance to become the year's most recent million-dollar winner. Each selected contestant and guest will receive an all-expenses-paid trip to Las Vegas.

This is the second time Harrah's has conducted treasure hunt promotions. In 2001, nearly 400,000 casino players across the country participated in the first treasure hunt promotions, with Las Vegas' Shirley Miller taking $1 million.

"Treasure hunting became an instant classic when we introduced it three years ago," said Genie Shanks, senior vice president of acquisition marketing. "We're excited to host this unique event again, as many of our players have been enthusiastic about the promotion ever since. There's no question that this year's treasure hunt will be bigger and better than ever."

Participants can play slot machines or video games, and use Harrah's Total Rewards card in Las Vegas to apply at Harrah or Harveys, Lake Tahoe, and Showboat in Atlantic City nationwide, or through free entries. This is because you don't need to play to participate in the treasure hunt promotion.
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Friday, January 19, 2024
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