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2005 PGA Tour Masters final match.
A commercial for Nike, a global sports brand that is considered the most dramatic scene in the history of golf and the best scene of Tiger Woods' life, has been created.
Tiger Woods recently posted a photo with Nike co-founder Phil Knight on his social media.
Woods announced the end of his 27-year association with Nike, saying, "27 years ago, I was lucky to work with the most iconic brands in the world. It's time to move on."
In announcing his turn into a professional in 1996, Woods shocked everyone with his novel greeting: "Hello, World."
But Nike recognized Woods's marketability early on and started him as a professional.
Nike used Woods' signature greeting, "Hello World," for the commercial. He signed a five-year contract worth $40 million (W52.7 billion), which was a huge amount at the time. This amount takes into account the astronomical advertising effects.
When Woods won the Masters, a PGA major tournament, in 1997, a year after his debut, the contract turned into too cheap.
Nike, a latecomer in golf before signing a contract with Woods, ranked second in golf shoes in 2003 and No. 1 in golf clothing in 2006, generating a whopping 792 million U.S. dollars in sales in 2013. The golf sector posted record-high sales.
In particular, Nike was in the spotlight as Woods produced the best scene ever in the final round of the 2005 Masters.
He hit a chip shot outside the 16th hole green, which bent nearly 90 degrees from the green eight meters to the left of the pin, and momentarily stopped with the Nike logo right in front of the hole cup before being sucked into the hole cup.
The Nike logo was exposed to every important scene and enjoyed tremendous advertising effects. According to U.S. media, the advertising effect of the 16th hole scene was estimated at 20 million dollars at the time.
Friday, January 12, 2024