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Online Casino Mr Vegas, owned by game operator VideoSlot, has announced a sponsorship deal with EFL Championship Football Club West Bromwich Albion.

The Malta-based operator is visible to fans as of Saturday, August 26, with a logo displayed on the back of the Albion strip as the team takes on Middlesbrough at Hawthorne's in the fourth game of the 2023/24 season.

"Mr. Vegas has received very good reviews in the UK and we have ambitions to become a leading brand in the region," said Wool Scottling, vice president of Mr. Vegas. "This new partnership with West Brom has given us the opportunity to target the second largest city in the UK, we have been able to promote a range of activations and brand activities in Birmingham and we are really excited to see the Mr Vegas brand fully on display."

The new deal will also raise awareness of online casinos in the UK and beyond, with Vegas becoming an official casino partner.

“Mr Vegas is a new and exciting brand, and we are delighted that they have chosen to sponsor the Club,” said Tomasz Chadwick, Albion Head of Commercial. “They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties.

"While it is critical that we continue to secure new partnership agreements that provide a strong commercial foundation for the club, we bear in mind that all marketing activities undertaken for betting companies will be consistent with our position of promoting responsible gambling."