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Appealing to everything Japanese and the burgeoning Japanese online casino market Lucky Niki is now live and open for business.

Fronted by Japanese character Niki, who is sure to become a favorite with casino players, Lucky Niki is backed by a team of Japanese casino experts, including longstanding industry specialists in marketing, affiliates, CRM and support.

Affiliates who have Japanese traffic and those who specialize in promoting new online casinos should put this property at the top of their wish list.

Ran Mishori, CEO of Lucky Niki, said, "The key part of this project was to build a Japanese casino from the bottom up by a team of Japanese personnel who have a lot of experience in the Japanese online casino industry. I am glad to say we 100% succeeded and I believe we are ready to provide with the famous high-level of Japanese standard for product and support."

Using the latest desktop and mobile versions developed by popular casino software supplier SkillOnNet, Lucky Niki will be licensed in Malta, the U.K. and Denmark. Affiliates will be handled by a dedicated Japanese affiliate team and all foreign sales (U.K.) will be managed by the sales team at EGO.

Lucky Niki will feature over 600 slots and table games from major providers such as, NetEnt, WMS, Microgaming, NextGen and GVG with Live Casino offered by Evolution, Xpro and Novomatic.

Added Mishori, "We found out that many players from around the world are interested in Japanese games and anime culture. Therefore, we created a casino which will show case the unique nature of Japan and will roll out innovative Japanese games and promotions in the coming months. You are welcome to visit and enjoy the Japanese experience!"

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