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Harrah's Entertainment Inc. announced on July 10 that the Rio All-Suit Hotel & Casino in Las Vegas will be the first Nevada casino to offer customers the opportunity to play a new Raining Diamonds (TM) video slot that offers authentic diamond jewelry jackpots.

Rio Slots Launched on July 12, customers now have their first chance to win a real diamond jewelry while playing nine rows of nickel-decorated video slots developed and manufactured by Sierra Design Group.

Each Raining Diamonds(TM) machine features an exclusive and patented display unit that includes a secure diamond safe. In addition, each game bank includes a larger prize vault, showing diamond gems from multiple prize tiers. Sierra Design Group has worked for more than a year to develop, test and improve this unique slot product.

"These new machines contain real diamonds that are secured to the safe as part of the game's design," said Bruce Rowe, vice president of slot operations research and development at Harrah's Entertainment. "The idea that customers can plug into one of several possible jackpots and instantly choose beautiful diamond gems to wear at home is an interesting concept and obviously an attractive concept for slot players looking for something a little different on the casino floor."

Lowe said the agreement between Harrah's Entertainment and Sierra Design Group gave Harrah's and Rio exclusive rights to bring Raining Diamonds (TM) to each game market, including Nevada.

Founded more than 60 years ago, Harrah's Entertainment operates 21 casinos in the United States under the Harrah's, Showboat, Rio and Players brands.