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And so far, the province has attracted a lot of attention from game brands who want to participate in the system and offer their products online. AGCO, the market's regulator, has also approved the World Series of Poker, Point Beta, Rival, Score and 888.

The license allows Bragg Gaming Group to provide iGaming and sports betting operators with a player account management platform, also known as PAM. In addition, when the market starts this spring, it will also provide them with iGaming content and managed services. Game titles are available from in-house studios and third-party partners.

Ontario is the first Canadian jurisdiction to launch an open eye gaming and sports betting market. The co-value of Canada's iGaming and sports betting markets will be around $2 billion in 2022 alone, according to estimates by H2 Daming Capital. And Ontario is expected to quickly establish itself as one of the largest iGaming markets on the continent.

Chris Looney, chief commercial officer at Bragg Gaming Group, said the license was a tremendous achievement for the supplier. Looney says it is ready to fully support Canadian partners after the recent launch of local partner brands for PAM, content and products in the UK and the Netherlands.

He went on to say that the company is very excited to get permission to enter its home turf, and believes its suppliers will be able to showcase technology and content because the market has not reached its potential. According to him, because it is a jurisdiction that has attracted a lot of attention from U.S. and global game partners, the vendor will continue to make progress by receiving licenses.

expansion of one's presence in Spain
Just recently, Bragg Gaming Group announced that its subsidiary ORYX Gaming has further developed its relationship with the 888 casino. The two companies have signed a new agreement to allow game providers to launch premium game content with casino operators in Spain. The deal also allows the company to integrate content from its on-premises studio Atomic Slot Lab and its latest partner, Blue Guru.