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Popular casino software provider SkillOnNet, the platform behind multi-award-winning casino sites PlayOJO and super German online casino DrueckGlueck, has been selected to power new online casino brand Lucky Louis.

LuckyLouis will run on the same state-of-the-art platform as the supplier's in-house brands, gaining access to 1,200 games, CRM tools, a unique marketing engine, a comprehensive back office and a payment gateway that supports a comprehensive range of payment methods, including bitcoin.

The supplier's white label solution is licensed and regulated in Malta, the U.K., Denmark and the German region of Schleswig-Holstein. In addition, it has been built in HTML5 and also boasts a new, groundbreaking mobile proposition.

Michael Golembo, from SkillOnNet, said, "We are thrilled to be working with new casino LuckyLouis. We have proved our technology and marketing approach work well via our hugely popular in-house brands, and now we are sharing this experience with our white label partners.

"Our platform has enormous capacity and can easily scale up, so our focus is on increasing our white label business in 2018.

A spokesperson from LuckyLouis commented, "When it came to choosing a platform partner, SkillOnNet was a no-brainer. It has achieved overwhelming success in launching new casinos and developing long lasting casino brands, and we were impressed with SkillOnNet's technology, processing, CRM.

"We also look forward to leveraging the team's experience in branding, marketing and VIP support to make LuckyLouis a big hit with players."

The Lucky Louis launch will be followed by another four online casino brands going live on the SkillOnNet platform in the first quarter of the year as the supplier looks to build out its white label business.