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Pragmatic Play Adds Online Bingo

Based on its existing partnership, Practical Play has launched a bingo vertical service in Chile and Brazil with online casino and sports betting operator Estelabet.

Thanks to the new deal, the digital online gaming platform now has access to flexible, "highly customizable" Bingo titles and variants such as Sweet Bonanza Bingo, The Jackpot Room, which combines traditional video slot play with 90 ball bingo formats, and Bingo Blast, the first mobile game released in April 2020.

Estelabet already has access to three vertical services, including live casino verticals and virtual sports offerings, as well as award-winning slot offerings from vendors such as Lucy Fruits, Great Rhino Deluxe and award-winning Wolf Gold.

The current agreement extends initial agreement with operators of ink-linked Pragmatic Play in April 2021 and further strengthens their presence in Latin America.

Sebastian Salazar of Estelabet commented on the collaboration, saying that he was always looking to improve the customer experience in Practical Play and working with Practical Play was able to deliver "great content" to players.

"We are excited to increase the number of vertical products and titles we will offer through this thriving relationship and look forward to how these new bingo products will be accepted by our players."

LatAm push:

As it grew in the LatAm region, Practical Play expanded its existing partnerships and ink deals with new operators such as Venezuelan operator King Depots, inspiring it to further evolve in South America and around the world.

In addition to multi-faceted engagements with King Depotes, continued growth of suppliers in Latin America includes collaboration with Colombia, Bogota-based sports betting company, Yajuego, brands of Games and Betting S.A.S., Tower Star of Paraguay, Marjo Sports and Estelabet in strategic partnerships.

Victor Arias, vice president of Latin American operations at Practical Play, also commented on the new agreement, saying he was "delighted" to expand his initial agreement with Estelabet, which has seen "impressive engagement" over the past year
from their clients.

"Extending this partnership will allow us to offer our fans' favorite bingo games in addition to the three vertical lines we currently offer to our operators. This seems like the natural progression of our contract."

Launch and upcoming:

The current deal comes shortly after British game developer Lil Kingdom launched its latest contribution to Practical Play's expansion slot portfolio, Spirit of Adventure, and is set to launch North Guardians on April 28.
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Thursday, October 12, 2023
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