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Playson, the fast-growing digital entertainment supplier, has strengthened its position in the Swiss market by partnering with Pasino, the online brand of Casino Du Lac Meyrin SA.

The latest agreement bolsters Playson’s reputation within an increasingly popular jurisdiction, as the integration with Pasino means the provider is now live with seven of the top 10 operators in Switzerland.

Playson’s captivating selection of slots have been added to Pasino’s online offering, including the latest releases from its top-performing Hold and Win series such as Crown and Diamonds: Hold and Win, Wolf Land: Hold and Win and 3 Pots Riches: Hold and Win.

Founded in 2019, Pasino.ch has already managed to carve open a large share in the Swiss market over the past four years and is the online brand of Casino Du Lac Meyrin SA, member of one of the largest French-brand operators, Groupe Partouche. Groupe Partouche has a huge presence across Europe and North Africa, with a number of land-based casinos in France, Switzerland, Belgium and Tunisia.

This launch will enable Playson to expand its audience reach in a market where it has already established a dominant footprint, with the supplier continuing to hit its target of ambitious goals in 2023.

Blanka Homor, Sales Director at Playson, said: “To now be live with seven of the top 10 operators within Switzerland is testament to how Playson’s content resonates with local players and sparks engagement.

“Our amazing portfolio continues to grow and Pasino players will have the opportunity to experience some of the games that already proving so attractive to the country’s population.”

Rupert Ecker, Managing Director at Pasino, added: “Playson’s portfolio of engaging titles have always proved a hit with Swiss players and we are delighted to be able to exhibit them at Pasino.

“Pasino always wants to sign deals with the best providers in the industry and Playson fits that category with its enchanting catalogue of titles.”