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Spotlight Sports Group, the home of highly successful brands in the sports betting world including Racing Post, MyRacing and FreeSuperTips, has announced they have agreed to deepen their video partnership with bookmaking giants bet365.

The partnership sees an immediate extension of exclusive sponsorship of the highly successful Cheltenham Festival series ‘Upping the Ante’ hosted by Racing Post’s David Jennings and Gavin Lynch which delivered 1.7 million views and an average watch percentage of 42% during the 2019/20 series

In addition to this, bet365 will be the exclusive sponsor of ‘What a Shout’. The flagship weekly production has hit 1.7 million views in nine weeks. The show gathers experts from the racing world to give their big calls on the biggest races.

With new state-of-the-art digital studios in London and Leeds and a dedicated content marketing team comprising production and social media specialists, Spotlight Sports Group offers the industry market-leading sponsorship opportunities.

Discussing the potential of the expanded partnerships and the new opportunities Spotlight Sports Group, Digital Marketing Director, Gethin Evans said: “We're delighted to grow our video content partnership with bet365 to include What A Shout. In only a few weeks, What A Shout has firmly established itself as the must-watch horse racing magazine show, borne out with impressive engagement and retention rates.

“We are really excited about supercharging this, starting with daily shows for the Cheltenham Festival and a feature-length round-table shows previewing the biggest events throughout the rest of the year.”

A bet365 spokesperson expressed the company’s eagerness to build on the success of Upping the Ante: “We are very excited around the planned progression of What A Shout. The partnership should help to deliver some fantastic content in the coming months.”