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Regardless of the sport, "fan-first" has become the truth. As they say, "Fan-first" exists only when there are fans, the relationship is inseparable. The best illustration of such an example is the KBO League. This year's professional baseball league is on the verge of surpassing the 10 million mark for the first time in its history.

Mid- to long-term investment by the Korea Baseball Organization (KBO) and its respective teams to create new value in baseball was supported. It also actively reflected fans' demands, such as upgrading food and beverage at baseball stadiums and expanding various convenience facilities. The 10 million spectatorship has paid off.

In particular, it was found that the driving force behind the "10 million" crowd was "young women in their 20s." According to an online survey of 2006 people commissioned by KBO from the 2nd to the 9th of last month by an external agency, 62.8% of the existing visitors were men, but 51.4% were men and 48.6% were women among the new visitors.

The majority of the new fans were young. Among the new visitors this year, those in their 20s accounted for the highest number, accounting for 31.4 percent. They were followed by those in their 50s (18.3 percent), those in their 40s (17.6 percent), those in their 30s (17.0 percent), and those in their 60s or older (15.6 percent). In sum, it is concluded that women in their 20s who are visiting the baseball stadium for the first time are leading the success.

In addition, they do not visit the stadium only once. It is natural to visit the stadium for the Nth time. E-sports, which is loved by young people, is no different. Women in their 20s dominate the popularity of e-sports. They have also formed strong fandom and are enjoying the Nth time.

LCK, which hosts 'LoL' e-sports in Korea, is also well aware of this. This is why it has put 'Fan First' ahead of the LCK Summer Final Series held in Gangneung since 2022.

There is no need for "fan-first" in words. It should be acknowledged. The key is how much you put into action. The 2024 LCK Summer Final will be held in Gyeongju, the capital of 1,000 years, for three days from May 6 to 8. The "Pan Festa," an eve event, will also be held at Gyeongju Time Capsule Park Plaza in Hwangseong Park.

"Fan Festa" is an event planned together as LCK decided to hold the Summer Split Final in the non-metropolitan area. It is a "great festival" for LCK fans that provides a variety of things to see and enjoy outside the game in a more expanded place beyond the program with fans centered on the stadium.

Various events such as "TFT influencer Match" and "QWER Celebration Stage" will be held on June 6. The TFT influencer Match will feature "Sungsang Sing," "Chodan" and "Magenta" from QWER. The celebration stage of QWER will also be held.

In addition, LCK sponsors, as well as various programs on stage, welcome fans with booths and events that take advantage of their characteristics. You can see the LCK Champion Ring, which is worth 12 million won produced by Golden Dew, and receive various prizes through the event.

In addition, a viewing party will be held from the 7th to the 8th, where you can watch real-time broadcasts through a large LED screen at the Fan Festa site. Anyone can enter the Fan Festa for free regardless of whether they have a ticket or not.