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Hanwha Life's waiting and investment, and 'the first LCK win since its foundation' paid off


In particular, Hanwha Life Insurance did not perform properly as if it were nervous at the beginning of the first set of the final match against Gen.G. on the 8th, but it created a drama of a great turnaround. Hanwha Life Insurance jumped into LCK when it took over the Rocks Tigers just before Summer Split opened in 2018.

Hanwha Life Insurance, which spent its first split by accepting both coaching staff and players, suffered trial and error by alternately trying to invest and foster, but made its first achievement by advancing to the "LoL World Championship" in Iceland in 2021.

Hanwha Life Insurance, which chose to foster in 2022, has not spared any investment from 2023. Hanwha Life, which recruited long-distance dealer "Viper" Park Do-hyun, the winner of the 2021 LoL World Championship, and mid-liner "Zeka" Kim Gun-woo, the winner of the 2022 LoL World Championship, challenged for the "presidential election" by recruiting top liner "Doran" Choi Hyun-joon, Jungler "Peanut" Han Wang-ho, and supporter "Delight" Yoo Hwan-joong, who experienced several wins at Gen.G. ahead of 2024.

Hanwha Life Insurance, which finished the regular league 15-3 in the spring and ranked third, advanced to the finals by defeating T1 in the second round of the playoffs, but lost to Gen.G and failed to reach the finals as it was caught by T1 in the final.

Hanwha Life Insurance, which reorganized its battle lines ahead of Summer, finished second after Gen.G in the regular league and went straight to the second round of the playoffs for the first time.

The Summer Playoff seemed to be going smoothly like Spring, but the outcome was different. After defeating its first opponent, T1, 3-0, Hanwha Life Insurance advanced to the finals by losing 1-3 to Gen. G. Up until now, it was like a spring, but displayed its best concentration and produced different results. Hanwha Life Insurance, which beat T1 3-1 on Sunday, won the match against Gen. G, which was aiming for the fifth consecutive championship, on Sunday.

Above all, he dramatically overpowered "defending champion" Gen. G., who gave them 19 consecutive wins against LCK, from the highest point, doubling the excitement of his first win.

Hanwha Life Insurance, which achieved its first championship since the acquisition, will be given 200 million won in prize money and a champion ring specially produced by Golden Dew will be provided. The champion ring will have the team logo on the side, and the inside of the ring will have the final match, score and the player's summoner name. Midliner "Zeka" Kim Gun-woo, who led the team to victory, was selected as the final MVP.

Meanwhile, 20,000 fans from home and abroad visited the site at the fan festival held for three days in time for the final series.

Fan Festa, which opened at 10 a.m. on the 6th, attracted attention through the "Girl Band; QWER celebration stage at 2 p.m. and responded to fans who visited the scene by hosting TFT influencer matches and the National Veterans Affairs Ministry's uniformed workers' knife wind competition on stage. In the evening, the atmosphere was heated up with a pre-talk show, including a performance by the city of Gyeongju and a final expectation involving influencers. The fan Festa site on the 7th and 8th, where the game was held, was popular as it was used as a viewing party venue where fans who could not get tickets could gather in one place to cheer.

Companies that sponsor LCK have also set up events with their fans to win the hearts of fans. Woori Bank, the main sponsor, stopped by setting up booths with a concept that continues the trajectory of "a thousand-year-old ancient" race, while Cas, JW Pharmaceutical, Red Bull, Golden Dew and Logitech also held booths and events that take advantage of the characteristics of their sponsors.